LinkedIn is no longer optional—it’s essential.

Whether you’re actively job searching, considering a pivot, or simply open to new opportunities, your LinkedIn profile plays a major role in how you're perceived and discovered.

And during #SeptemberSurge—one of the busiest seasons for recruiter activity—your profile should be working for you, not just sitting there.

Here’s how to leverage LinkedIn to support your career goals this September.

1. Start with a Headline That Tells a Story

Your headline is the first thing people see—don’t waste it on just your job title.

Try this formula: 

[What you do] + [Who you help or what you achieve] + [Keywords for your next opportunity]

Example:

Marketing Leader | Driving Brand Growth for Mission-Driven Startups | Open to Director-Level Roles

Make it easy for recruiters and decision-makers to understand your strengths, impact, and direction.

2. Refresh Your "About" Section with Intention

Your About section should be more than a career history—it should communicate:

• What you're passionate about

• The problems you solve

• Your unique strengths or edge

• What you're looking for next (if open)

Write in first person, stay concise, and end with a call to connect.

3. Use the "Open to Work" Settings Strategically

If you're open to opportunities, ensure your preferences are updated—but be thoughtful about visibility. You can choose to:

• Share it with recruiters only, or

• Show the Open to Work banner publicly (based on your comfort level)

Either way, clarify:

• Roles you're targeting

• Locations (including remote)

• Start date availability

4. Showcase Your Work

Use the “Featured” section to add:

• A branded resume

• LinkedIn posts that showcase your expertise

• Media mentions, podcast interviews, or published work

• Project portfolios or decks

Visual proof builds credibility and sets you apart.

5. Be Active and Consistent

The algorithm favors those who engage.

During September:

• Post original content once or twice a week

• Engage with thought leaders in your industry

• Comment meaningfully on others’ posts

• Celebrate wins and share career milestones

Your next opportunity could come from someone who sees your name in their feed—not just in their inbox.

💡 Coach Tamara’s Insight

“Your LinkedIn profile isn’t just about where you’ve been—it’s about where you’re going. Every section is an opportunity to position yourself for your next level.”

📢Action Steps

This week, block 60 minutes to:

• Review your headline and About section

• Add 2 pieces of media to your Featured section

• Engage with at least 3 posts from people you respect

Need help crafting a magnetic profile? Let’s connect.

🗓️Schedule a complimentary Clarity Session

#LinkedInTips #ProfessionalBranding #SeptemberSurge #CareerGrowth #ExecutiveBranding #JobSearchStrategy #iPropelYou